More about the Social Psychology Program

Ever wondered why groups of teenagers dress alike, talk alike, and try to “blend in?” This is a type of conformity. Conformity involves the changing of one's attitudes, opinions, or behaviors to match the attitudes, opinions, or behaviors of other people. Conformity occurs because there is some social pressure to behave like other people, even in spite of our true feelings and desires.

Social Psychology Labs

Emotions and Social Decision Making Lab

Dr. Timothy Ketelaar

Virtual faces are sometimes presented to participants in Dr. Ketelaar's lab.

Participants are placed in cubicles where they either play a
computer game with a real partner or a virtual partner

Tammy Calvano, graduate research assistant, enters data in Dr. Ketelaar's lab.

The Socal Cognition Lab

Dr. David Trafimow

Lisa Brown and Gaby Nordman, undergraduate research assistants, ready forms
for participants in Dr. Trafimow's Social Cognition Lab for an infidelity study.